HP INSTANT INK: BACK-TO-SCHOOL ALRIGHT
With everything that parents have going on this school year, how do you get them interested in signing up for HP Instant Ink’s PTA Fundraiser?
By partnering with actor/writer/father Justin Baldoni to turn the Backstreet Boys’ iconic “Everybody (Backstreet’s Back)” into a back-to-school anthem they can relate to and using it to spread the word.
PRESS: People / UsWeekly / Yahoo! / ABC / Campaign / Mom.com / Parents.com
RESULTS REEL
