LA-Z-BOY: LIVE LIFE COMFORTABLY — W!LL DEUTSCH

LA-Z-BOY: LIVE LIFE COMFORTABLY

Introducing La-Z-Boy’s “Live Life Comfortably” campaign to a new generation of furniture shoppers meant relaunching the brand with a new spokesperson they could relate to.

Enter the ever-magnetic Kristen Bell.

After a dispute with her husband about where to put the new La-Z-Boy recliner she bought him went viral, La-Z-Boy saw an opportunity to make her the new brand ambassador – and take audiences along for the ride. We crafted the campaign around Kristen, capturing her innate charisma and “tell-it-like-it-is” quality.

Along the way, she discovers that La-Z-Boy makes a whole lot more than great recliners.

BROADCAST

DIGITAL CONTENT

IN-STORE SIGNAGE (TAP TO SCROLL THROUGH)

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