CEDARS-SINAI: WE’RE RIGHT HERE
Cedars-Sinai needed Angelenos to know two things:
They have locations all over Southern California.
As the largest nonprofit hospital in the western United States, they’re deeply committed to the communities they serve.
We created a brand platform from the ground up that did both with one simple message: We’re Right Here.
Then we launched it at a time when people needed that message most: in the midst of a global pandemic.
BROADCAST
DIGITAL
RADIO
OOH
COVID BROADCAST (PLAYED DURING SPORTING EVENTS)
COVID OOH
COVID RADIO
COVID PRINT AD FOR NURSES WEEK (FULL PAGE, LOS ANGELES TIMES)