CEDARS-SINAI: WE’RE RIGHT HERE

Cedars-Sinai needed Angelenos to know two things: 

  1. They have locations all over Southern California.

  2. As the largest nonprofit hospital in the western United States, they’re deeply committed to the communities they serve.

We created a brand platform from the ground up that did both with one simple message: We’re Right Here.

Then we launched it at a time when people needed that message most: in the midst of a global pandemic.

BROADCAST

DIGITAL

RADIO

OOH

COVID BROADCAST (PLAYED DURING SPORTING EVENTS)

COVID OOH

COVID RADIO

COVID PRINT AD FOR NURSES WEEK (FULL PAGE, LOS ANGELES TIMES)

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